What is Google Site Kit?
Google Site Kit is a plugin created by Google to help webdesigners that use WordPress to install and manage all Google online services like Google Analytics, Search Console, Tag Manager, AdSense, Optimize and PageSpeed Insights from the backend of your WordPress website.
If you’re not familiar with all of these Google online services, don’t worry, we’ll explain you what these services are and how they can help you and your business.
Google Analytics is probably one of the most important service available in the Google Site Kit. It is basicasically a tracking tool designed to capture information related to traffic into websites and display to the users in a organized way.
By using Google Analytics you can see the demographics and how many users you get in your pages on a daily basis and still compare it to previous months. It is a great tool to measure the success of your marketing campaigns.
Google Search Console
Google Search Console is a service that allows you to check indexing status and optimize the visibility of your website. This service helps you to track which keywords were used in Google to find your website, making it a great tool to improve your search ranking.
This is the tool you want to explore when working on SEO (Search Engine Optimization). In other words, if you want to generate more organic traffic to your pages, you should look for the results you’re getting in Search Console and try to improve them.
Google Tag Manager
Google Tag Manager is a system that allows you to update measurement codes and code fragments, known as tags in a simple an fast way. For example you can add the Bing Ads UET and the Facebook Pixel, that are pieces of code to help you identify the usage of your website and to retarget the people that visited your website on future ads.
The great advantage of using the Tag Manager is because you don’t need to have coding skills to add those codes to your website, by simply adding them into the Tag Manager, the codes will be automatically added to your website, besides that it is good to have all extra coding into an specific location you can manage.
Google AdSense is a platform in Google that will allow you to place ads on your website that are targeted to the site content and audience you have, this is one way you can monetize the traffic you drive into your website.
The amount you earn per add is not so attractive, but it is better to get a piece of something rather than 100% of nothing, right? Just keep in mind that you’ll only get a fair amount of money from Google AdSense if you drive a big volume of traffic.
Google Optimize is a tool where you can run A/B tests to improve the user experience within your website. By conducting this tests Google Optimize should help you to get solutions you need to deliver a better quality service to your audience.
Google SiteSpeed Insights
Google SiteSpeed Insighsts is a service to measure and report the performance of a page on both desktop and mobile devices. The service also includes some tips and suggestions for you to change on your website to boos its performance.
As a non programmer, this service is super helpful, because all the tips and suggestions are very clear on how you can improve you site speed, so consider using it.
How to install Google Site Kit?
To install Google Site Kit is super simple, because the plugin is available at WordPress.org, this way you can simply find it into the option Install New Pluginn on your website dashboard, like the image below.
After you click to add a new plugin, you’ll enter a screen where you can either look up manually for the plugin, or to be faster, write down a keyword in the search box. So write down Google Site Kit and you should see something like the image below, where you need to click on Install and later on Activate.
After you install and activate the plugin, you should now see it on the left sidebar at your WordPress dashboard. Now it’s time to start configuring it.
After you click on the Site Kit option on the left handside, you’ll just check if there is anything you need to do before setting up Google Site Kit, in my case I just had to deactivate one caching plugin and click on the Start Setup button.
For this part you’ll be required to have a google account, a simple Gmail account will do it. You’ll need to verify the ownership of the domain, allow acces to Google Account data and Set up the Search Console.
Don’t worry, it sound too much but it is as simple as clicking in the sign in with Google button and from there Google will guide you in every step of the way, and by having the plugin into your Website will make this set up super simple.
After you click on the sign in button, and log in with your gmail account, you’ll then face these 3 screens where you need to grant Google Site Kit permission.
Now that you’re logged into your account and already granted permission, you’ll get back to this screen, where the first step is to verify your domain by adding a HTML code into your account, but since you have already installed Google Site Kit to your WordPress dashboard, it will be automatically set up, so just click on proceed.
After you click on proceed it might take a few minutes but it should be verified, and you would jump to step number two.
Aafter clicking into allow, you will now be directed to the step three.
After clicking on the add site button, you’ll see that this entire process was super automated, and you’ll be finished setting up the Google Search Console to your Google Site Kit, just like confirmation screen below.
To double check if it was properly installed, you can click go to my dashboard, and it will take you back to your website dashboard, where you can see that the Search Console icon has a green check to show it is properly installed.
To add the other services that Google offers to your Google Sit Kit you just need to select them and click on the blue text connect service. I won’t go throuh all of them because you saw how automated it is to install those services.
Is Google Site Kit worth installing? In my opinion it is super worth it. It is a free tool that will help you monitor and use all of the services mentioned above from the back end of your WordPress website. Instead of entering all those different sites to get the information you’ll have all the basic information under the same place.
If you want to go into more details and specificts, you just click to see the full stats and it will send you to the specific Google service page, so you can check in more details, but overall, it is super helpful and easy to install.
Hope this was useful, and if you have any questions or issues you can send a message in the Contact Us session of our website and we’ll do our best to help you out.