How to build a Marketing Funnel – A powerful tool with 4 stages to boost your sales

If you’re already working with digital marketing you should probably have heard of a marketing funnel, but what are marketing funnels and are they any good for boosting your sales? In this post we’ll cover its definition and how to build it.

What is a Marketing Funnel?

In simple words, a marketing funnel is a business strategy that has as the main objective to turn random visitors of your website or social media into actual customers. In other words, it is a strategy to bring in potencial customers from what we call the awareness stage, where people have just heard of your business for the first time and take them to the final stage of the funnel that is the sale.

Should I build a marketing funnel? Yes, yes and yes! They are also called as conversion funnel or sales funnel, and it is a well known and used strategy within the affiliate marketing and dropshipping businesses all over the world.

The name funnel comes due to the fact that the number of visitors you’ll get on your website or social media are way larger than the actual customers and buyers, you get in the end of the process.

Why does most of the visitors dro off at some point? There could be a several reseasons why your visitors drop off, from technical problems like 404 pages or slow page loading time, or problems within the design and strategy used in your copy or landing pages.

Each problem will increase the bounce rates and lower your conversion rates, and it is up to you to test, test and test, until you reach the optimal results.

Stages of a Marketing Funnel

The following image represents the stages you need to consider to build a marketing funnel.

Visitors / Awareness Stage

During this stages, youll basically need to focus on attracting new visitors by providing great and valuable content.

At this stage you need to get peoples attention, and it could be from a Facebook post, a free E-book, or a free video training. You can also work on SEO to get organic traffic, or run online ads to get the most impressions as you can.

Build a marketing funnel - illustration representing analytics of visitors growth

Leads / Interest Stage

If you do not know what leads are, imagine that you get visitors of you website or social media to fill out your contact form, providing you their email, phone number or maybe both. That will make them turn into leads, because now you have a way to get in touch directly with them.

Build a marketing funnel - illustration representing contact forms to collect personal information from your leads.

The first stage being done, you need to capture and nurture leads in order to create trust in your relationship with these potential customers.

This is the stage where your leads are doing their research and thinking of the options available to solve their problems or needs. This is not the time to start pitching sales to them, instead, help your customers with your expertise to take an informed and ideal decision.

Opportunities / Decision Stage

In this stage of the funnel, your potential customers are already on the “buy mode”, and therefore, considering a product to purchase, and hopefully they’ll buy it from you.

When you get to know your audience, you should be able to recognize and work on opportunities that will have more chances to convert into sales for your business.

This is the time to make that irresistible offer, add a bonus product or give a good discount code. Try to be up to date to what your competitors are doing and overdeliver.

Build a marketing funnel - illustration representing content marketing for your funnel

Customer / Action Stage

As the name suggests, this is the stage where the leads turn into customers by the action of purchasing your products.

Build a marketing funnel - illustration representing a great customer spending money on your store.

Just selling at this point is not enough, you need to keep working so you can turn that random visitors into actual and loyal customers of your brand in order to maintain a sustainable business.

Many companies adopt strategies like Up-Sells and Down-Sells to help optimizing the results of their funnel, but that will just add them more chance of increasing their revenue from the leads that get to this final stage.

How to build a Marketing Funnel?

There are several solutions in the market on how to build a marketing funnel, some of them quite pricy, but as I teach most of the things in my Website using WordPress, I would suggest you building it with wordpress, being part of your Website or Blog.

You can simply create different landing pages using drag & drop page builders, and place contact forms to capture the visitors information so you can turn them into leads.

If you install Google Site Kit into your WordPress website, it will make your life super easy to controle and manage how many people are accessing your landing pages and calculate how many jump in to the next stage of the funnel.

From there you can start your own email marketing campaign and add as much value as you can to your leads so you can take them to the next step of the funnel.

Try to ask yourself the following questions when creating a marketing funnel for your business:

  • How will the visitors find my company or my products?
  • How will I attract more visitors?
  • Can I measure how many people passed from one stage to another?
  • Would you keep in touch with your leads by e-mail or phone?
  • What kind of information I need to provide the visitors to help them move from one stage to another?

After you build a marketing funnel and it is running for a while you can ask yourself some other questions to identify and fix potential “leaks”, points where you’re loosing visitors or leads.

  • What is the bounce rate of your landing pages?
  • In which stage your visitors usually drop off?
  • Are you adding value to your leads?

An example of a Marketing Funnel

Let’s say you an expert guitar player, and you’ve created a great online course on how to play the guitar like a pro. You do some research online and find out that your ideal target audience are mainly males ranging from the age of 15 to the age of 40.

With that piece of information, you can jump into your Facebook and Instagram account and run some ads to this target audience, driving a relevant amount of traffic to your landing page.

In your landing page you left only one action to be done, a sign up form so you get the e-mail or phone number from the visitors in exchange for a free E-book on how to choose your first guitar and amplifier.

Now that you have their contact information, it is time to send them relevant material so you can educate and add value to them. So let’s say you send a sequence emails each week teaching your leads on how to play different chords and songs.

After a few email were sent with free content only, you then send another email pitching your online course to play like a pro, and in the bottom of the page a dicount coupon giving them the option of buying it with 20% off the original price.

This is a great example on how to build a marketing funnel, and after the sale is performed, you then add these new customers to a new email marketing campaign and start the process all over again but with different content and products.


I hope you all learned something from this post and put it into practice. So roll up your sleves and build a marketing funnel for your online business to improve your conversion rates.

Post Cover Photo by Sam on Unsplash