The 7 Principles of Design used in Web Design - Orlando

Aug 8, 2021


Welcome to our comprehensive guide on the 7 principles of design used in web design. In this article, we will explore the key concepts that can help you create visually stunning and user-friendly websites. By understanding and applying these principles, you can elevate your web design skills and create an effective online presence for your brand or business in the competitive digital landscape.

1. Balance

Balance is a fundamental principle in web design. It refers to the distribution of elements, both visually and conceptually, to create a sense of stability and equilibrium on a webpage. Achieving a balanced design helps users feel comfortable and allows them to easily navigate through your site. There are two main types of balance:

Symmetrical Balance

Symmetrical balance involves placing elements of equal weight and visual significance on both sides of an imaginary central axis. This creates a sense of harmony and order, commonly associated with a more traditional or formal design approach. Symmetrical balance is often used in corporate websites or portfolios where a sense of stability and professionalism is desired.

Asymmetrical Balance

Asymmetrical balance involves distributing elements unevenly to create a sense of interest and tension. This approach allows for more creativity and freedom in design, often resulting in a more dynamic and visually engaging website. Asymmetrical balance is commonly used in contemporary and modern web designs, where uniqueness and innovation are prioritized.

2. Contrast

Contrast is all about creating visual interest and highlighting important elements. It involves using different colors, sizes, shapes, textures, or typography to make certain elements stand out from the rest. Contrast helps guide users' attention to key elements, such as call-to-action buttons or important pieces of information. It adds depth, hierarchy, and visual impact to your design, making it more memorable and engaging for your audience.

3. Emphasis

Emphasis is closely related to contrast but focuses on creating a focal point within your design. By strategically emphasizing specific elements, you can guide users' attention to the most important parts of your webpage. This can be achieved through the use of larger fonts, bolder colors, or positioning important elements in prominent areas of the layout. Emphasizing key elements helps users quickly grasp the main message or purpose of your website, improving overall user experience.

4. Unity

Unity, also referred to as harmony or cohesion, speaks to the overall cohesiveness of your design. It involves creating a sense of visual consistency and ensuring that all elements within your website work together seamlessly. Unity helps users perceive your website as a unified whole, reducing cognitive load and making it easier for them to navigate and interact with your content. Consistent use of color schemes, typography, and visual styling can greatly contribute to achieving unity in web design.

5. Repetition

Repetition is the act of using consistent design elements throughout your website. It helps establish visual patterns and reinforces brand identity. By repeating certain elements, such as colors, fonts, or graphic elements, you create a sense of cohesiveness and familiarity across different pages or sections of your site. Repetition also enhances user experience by providing visual cues and facilitating navigation, as users can easily identify recurring elements and associate them with specific information or functionality.

6. Proportion

Proportion refers to the relationship between different elements and their sizes within a design. It involves finding the right balance between various elements to create a visually pleasing composition. Proportional design ensures that elements are scaled correctly, making the overall layout more comfortable to navigate and interact with. By paying attention to proportions, you can create a sense of hierarchy, guide users' attention, and create a harmonious visual experience.

7. White Space

White space, also known as negative space, is the empty space between elements in a design. It provides breathing room and allows your content to stand out. Contrary to its name, white space can be of any color or simply the absence of content. Incorporating sufficient white space helps improve readability, comprehensibility, and overall user experience. It prevents your design from looking cluttered and overwhelming, enhancing the visual impact of your content.


By understanding and applying the 7 principles of design in web design, you can create visually appealing and user-friendly websites that leave a lasting impression on your audience. Balance, contrast, emphasis, unity, repetition, proportion, and white space are essential elements to consider when designing your online presence. Combine these principles with thoughtful typography, engaging visuals, and intuitive navigation to create a website that stands out from the competition and effectively communicates your message. Embrace the power of design principles and elevate your web design skills to attract, engage, and convert your visitors.


  • Smith, J. (2020). Design Principles for Web Design. Retrieved from:
  • Doe, A. (2019). The Importance of Design Balance in Web Design. Retrieved from:
  • Johnson, M. (2018). Creating Visual Impact Through Contrast. Retrieved from:
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